Capsule for ADIDAS, 2023
During the selection process for Adidas, I developed a design capsule for a collection that fuses futurism with Generation Z trends. The project explored concepts such as activists, cyberpunk, Y2K fashion, future tech, loungewear, and the idea of “spend its money”, aiming for an aesthetic that combines innovation, comfort, and contemporary style.
The capsule experimented with forms, materials, and colors, seeking to create a youthful, dynamic, and forward-looking identity without compromising functionality or comfort.
